Blog
My blog on web development, AI, digital practice and everything that keeps me building for the web — from more than two decades of experience.
This is where I write about what I run into in everyday web work — technology, AI, tools and methods. The topics will broaden over time; it starts with a series on SEO and GEO. Below you'll find all posts, newest first.
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Content Signals & C2PA: Controlling AI Usage
With the Content-Signal directive and C2PA you control how AI systems may use your content — three categories, four policies, an EU rights reservation.
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Core Web Vitals & Performance
Core Web Vitals made clear: thresholds for LCP, INP and CLS, what each metric measures, plus concrete optimization and measurement tools.
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Measuring GEO — and the Outlook on Agents
How to measure GEO success without standard tools: a question catalog, KPIs like brand mention rate and citation quality — plus the outlook on AI agents.
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Multimodal & Search Everywhere
Search is more than text: image, video, audio and voice count — and AI aggregates visibility across YouTube, Reddit and more. What that means in practice.
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E-E-A-T & Brand Authority
Why AI systems cite verifiable authority — and how to make experience, expertise and trust visible through author pages, original data and Person schema.
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Structured Data & Technical GEO
The technical side of GEO: JSON-LD schemas, llms.txt, AI crawler management and the Markdown mirror — the last one as this site's lived experiment.
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Link Strategy: Internal and External
A link strategy that holds in 2026: descriptive anchors, internal linking, rel attributes, shallow link depth and backlinks chosen by quality.
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Multi-Turn & Query Fan-Out
AI search is a dialogue, not a single lookup. How to anticipate follow-up questions, serve query fan-out, and build topical authority with topic clusters.
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Writing for AI: The GEO Writing Playbook
How to write so AI systems cite you: lead with the answer, mini-definitions, quantitative evidence, FAQ patterns — the GEO writing playbook in practice.
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Google's AI Optimization Guide, in Context
Google's May 2026 stance: SEO and GEO are the same discipline — but only for Google AI Search. What Google calls unnecessary, and what that means in practice.
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On-Page & Content: What Makes Pages Rank
On-page SEO and content decide rankings: title, meta description, H1 hierarchy, readability and the lead-with-the-answer principle — from 25 years of practice.
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GEO: Visibility in AI Answers
Generative Engine Optimization explained: why citability in AI answers is becoming a discipline alongside SEO — and what that means in practice.
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Technical SEO: The Foundation
Technical SEO is the foundation of all visibility: HTTPS, canonical, sitemap, hreflang, structured data — and the traps I have seen for 25 years.
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SEO in 2026: What Actually Matters
What 25 years of SEO have taught me about what truly matters today — technical, content, links and performance, honestly framed instead of checklist folklore.